GLOBAL
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  2003
 
DBTEL sees strong handset growth as India beckons
2003/11/5

DBTel, the Taiwan-based third largest mobile brand in China, expects to enter the Indian market by the end of this month.

DBTel is in talks with two Chennai-based companies for purposes of distribution and servicing of handsets.

DBTel is expected to tie up with Munoth Communication Ltd for distribution and with ACCEL ICIM for the servicing of handsets.

Incidentally, ACCEL is one of the largest players in the cellphone servicing segment in the country and has similar relationships with Ericsson and Siemens (SIEM.BO, news) .

DBTel is also planning for a media splash and has appointed RK Swamy BBDO as its media planning and buying agency.

The company according to advertising sources plans to spend Rs 25 crore in its first three months on marketing.

Two senior officials from the Taiwanese company have been camping in Chennai since the last week for the purpose.

Jaswant Munoth, managing director, Munoth Communication Ltd, confirmed to Business Standard that his company would be the distributor for DBTel mobile sets in India. The formal launch is expected to take place sometime during the last week of November in Delhi.

DBTel according to Munoth, plans to sell around 50,000 DBTel handsets a month. “D
BTel has so far sold about a million handsets in China so far. The Taiwanese handsets are expected to be introduced in India at prices between Rs 4,000 to Rs 14,000, and will have 11 models. We would get about four per cent commission on the DBTel mobiles sold, he said.

Munoth Communication also sells its own brand of mobiles called Munoth and is the only Indian brand available in domestically.

Munoth launched its two variants of mobiles in March and is priced around Rs 12,000. The company also distributes Siemens handsets which is priced between Rs 4,000 and Rs 24,000.

Munoth pointed that this would not affect the sales of Munoth sets which is a very small player in the Indian market. “The cost of distribution is expected to come down by distributing multiple mobile brands, he added.

 

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